Episode 28 - S2 - ISO Certifications: Driving Marketing Success & Business Growth.docx

In this episode of the Quality Hub podcast, Xavier Francis interviews experts from CORE, including Lori Engle, Renee Ferry, and Kevin Metz, about the role of ISO certifications in driving business growth and marketing success. They discuss how certifications like ISO 9001 can differentiate businesses by showcasing their commitment to quality & reliability. They also talk about maintaining these certifications and how it requires ongoing effort and leadership involvement, which also supports customer trust. They emphasize that ISO standards, such as ISO 9001 and CMMI, can be crucial for securing contracts in fields like government contracting. A success story highlighted also illustrates how strategic certifications can boost revenue and strengthen market positioning.

Helpful Resources:

A Plethora of Articles: https://www.thecoresolution.com/free-learning-resources

ISO 9001 Consulting: https://www.thecoresolution.com/iso-consulting

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