Episode 34 - Measuring Marketing Return on Investment (ROI) and Planning for 2024

On this week’s Quality Hub podcast, Xavier Francis hosts Lori Engle, VP of Marketing at Core Business Solutions. They discuss marketing planning for the upcoming year, focusing on ROI assessment, marketing expenses, brand building, and various strategies. Lori highlights the importance of evaluating current marketing activities, considering measurable ROI, and understanding the challenges of assessing brand identity's impact. They delve into different marketing expenses, from traditional to digital strategies such as print, SEO, email marketing, and more. The conversation also touches on additional expenses such as trade show expenses, staff allocation, etc. Lori emphasizes the diversity of tasks in marketing and the significance of a well-executed marketing strategy, especially for small businesses or startups. This is a great listen for businesses of all sizes as they plan for the new year!

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